Google Analytics
Google Analytics with a set of additional tools such as Google Trends, Google Ads Planner become a main tool of quantitative analysis of website and planing the Internet media. We present how to merge the statistics analysis and SEO and usability knowledge to obtain synergy effect.
During training and workshops we teach about:
- Advanced tools to research internaut behaviour in service.
- Testing usability type A/B using Google Analytics
- Competition analysis using Google tools.
- Creating structure of Google AdWords accounts (campaigns and ad groups) concerning sales path and customer relationship path obtained from Google Analytics.
- Advanced keyword research (quantity, quality, cover)
- Long-tail extension.
- Supporting pricing strategy in managing (position preference, avoiding cannibalism of SEO results, anticipated CPA, differentiation of pricing strategy according to a sales path/relation).
- Developing the best practices that can be used in SEM (search engine marketing) management in sponsor ad, directly towards the Client.
- Advertising space selection, measurement of effectiveness and detailed verification of Client’s ads.
- Supervising and controlling during implementation of changes which aim is increasing quality score.
- The analysis of the following factors influencing campaign effectiveness: CPC, CTR, Bounce Rate, Impressions, including showing possibilities of improving them.
- Conversion analysis (CPA, CPO).
- Shopping path analysis, cart abandonment analysis.