The competition analysis

The analysis of competition
The competition analysis is a part of the process of creating Internet strategies. The aim of the competition analysis is to build a strategy, advantages and disadvantages of competitors’ projects or companies.
In this analysis the competition can be identified in a one or all meanings – as a brand, branch, product and company.

Another way, more simple, of competition analysis, that can be used while designing, is review of competition solutions. The review coming from different markets and branches is a source of valuable knowledge and an ispiration for designers. It enables to create effective designing patterns that can be used in our client’s project. In this way we can learn from competitors’ mistakes.