Strategies

We develop the strategy of using Internet channels with our client to gain an advantage for client’s company. The strategy includes many different fields:

• Creating business conception
• The analysis of competition
• User recognition
• Creating idea
• Designing
• Prototyping
• Strategy implementation plan

Creating e-business conception
Our experience supports our clients in creating business model. We start creating from e-business conception, through business plan and finance to designing, visual identification, marketing logistics and sales.

On our client’s request the consultants from outside can be involved in the process of e-business conception creation. These persons have succeeded in planning and starting e-business.

The analysis of competition
The competition analysis is a part of the process of creating Internet strategies. The aim of the competition analysis is to build a strategy, advantages and disadvantages of competitors’ projects or companies.
In this analysis the competition can be identified in a one or all meanings – as a brand, branch, product and company.
User recognition
The Internet strategy includes processes of building relation with website users. Among others the interface plays here an important role. The interface is everything that users see and use during visiting the website. The process of building strong relations consists of:

• providing all needed information and functions which meet users requirements,
• creating connections between website elements and an interaction model that make using the interface easy and intuitive (usefulness)
• creating an appearance that gives positive emotions.